Do you already accept mobile payments?
Gartner predicts that worldwide mobile payment users will reach 73.4 million in 2009 and 190 million in 2012. This represents a huge percentage of total mobile phone users (Gartner estimates more than 3% of base total users) and companies should consider this technology as a potential payment channel comparable to checks, cash, and electronic money transfers.
Retailers are the first to introduce mobile payments
The benefits of mobile payment solutions for retailers are obvious. The ability to accept credit card payments or mobile payments on a wireless device, e.g. A smartphone, allows retailers to create a large number of new, innovative and attractive retail platforms. "Pop-Up Retail," a term coined by Trendwatching.com, is a temporary retail space designed to quickly attract crowds in high-traffic areas and then disappear as the fire falls. Think of trade shows, concerts and other outdoor venues with massive crowd assistance. Since these events are of limited duration, the cost of creating a permanent commercial space (and the infrastructure to support it such as telephone lines and the internet) is prohibitive.
But don't cancel this sale yet: Mobile payment systems are closing the gap. Simply swiping a credit card along the side of a payment-enabled iPhone or Blackberry gives you instant access to the same payment processors you already use, return an instant payment authorization, and then integrate with the accounting systems to create a Track It All.
Future use of mobile payments will extend beyond sales activity at events to provide useful payment tools for field staff such as carpet cleaners, repairers, plumbers, etc., in hopes of reducing the time between the invoice and receipt of the funds. Companies that make home visits to analyze a customer's pending invoices will be able to record a payment immediately, giving the customer an opportunity to avoid immediate interruption of services.
Business to Business Early to Late Majority
True, many industries have used mobile data solutions for business customers, but most have focused on recovering account and inventory information, logistics and routing solutions and capturing signatures for delivered products. In the future, companies will stop billing customers and then wait more than 30 days for payment and instead choose the mobile payment systems that the customer uses at the time of service or delivery to make the payment. B2B companies will represent users of this technology from early to the late majority, but its impact will be significant. The cost of handling receivables can be drastically reduced by taking advantage of mobile payment solutions.
In short: brainstorm how mobile payments can impact your business
The number of killer applications available today on our mobile phones, smartphones, and other similar web-enabled devices had not been heard just four years ago, hence an idea for the future. You and your executive should hire experts in the field, both inside and outside the company, to determine how adoption agency mobile al can impact your business model in the short and long term. Plan the consequences and start developing a strategy to ensure that you proactively capture the value that mobile payment systems deliver, rather than reactively trying to reach your competition.
Retailers are the first to introduce mobile payments
The benefits of mobile payment solutions for retailers are obvious. The ability to accept credit card payments or mobile payments on a wireless device, e.g. A smartphone, allows retailers to create a large number of new, innovative and attractive retail platforms. "Pop-Up Retail," a term coined by Trendwatching.com, is a temporary retail space designed to quickly attract crowds in high-traffic areas and then disappear as the fire falls. Think of trade shows, concerts and other outdoor venues with massive crowd assistance. Since these events are of limited duration, the cost of creating a permanent commercial space (and the infrastructure to support it such as telephone lines and the internet) is prohibitive.
But don't cancel this sale yet: Mobile payment systems are closing the gap. Simply swiping a credit card along the side of a payment-enabled iPhone or Blackberry gives you instant access to the same payment processors you already use, return an instant payment authorization, and then integrate with the accounting systems to create a Track It All.
Future use of mobile payments will extend beyond sales activity at events to provide useful payment tools for field staff such as carpet cleaners, repairers, plumbers, etc., in hopes of reducing the time between the invoice and receipt of the funds. Companies that make home visits to analyze a customer's pending invoices will be able to record a payment immediately, giving the customer an opportunity to avoid immediate interruption of services.
Business to Business Early to Late Majority
True, many industries have used mobile data solutions for business customers, but most have focused on recovering account and inventory information, logistics and routing solutions and capturing signatures for delivered products. In the future, companies will stop billing customers and then wait more than 30 days for payment and instead choose the mobile payment systems that the customer uses at the time of service or delivery to make the payment. B2B companies will represent users of this technology from early to the late majority, but its impact will be significant. The cost of handling receivables can be drastically reduced by taking advantage of mobile payment solutions.
In short: brainstorm how mobile payments can impact your business
The number of killer applications available today on our mobile phones, smartphones, and other similar web-enabled devices had not been heard just four years ago, hence an idea for the future. You and your executive should hire experts in the field, both inside and outside the company, to determine how adoption agency mobile al can impact your business model in the short and long term. Plan the consequences and start developing a strategy to ensure that you proactively capture the value that mobile payment systems deliver, rather than reactively trying to reach your competition.
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